Productive and Focused Workspace of a Sales Copywriter in Portugal
Name: Alex Napier Holland
Location: Algarve Coast, Portugal
Occupation: Sales copywriter for SaaS and technology brands
Room size: 5,25 m² (56,5 ft²)
Cost of setup: Approx. $12-15K
Social media: Instagram, LinkedIn, Twitter
Websites: alexnapierholland.com, GorillaFlow
Hello! Tell us a bit about yourself
I’m a freelance sales copywriter for more than 100 software and technology brands — including Adobe and Salesforce — over at gorillaflow.com
I’m hired to plan, write and design copy and wireframes for landing pages and websites that launch new products, boost online sales and improve conversions for SaaS brands, design agencies — and even autonomous vehicle startups.
Most of my work involves customer interviews, market analysis and conversion strategy.
I deliver my projects as Figma wireframes — so that design and development can build and launch high-conversion experiences faster.
I also make music for adventure sports films — including Red Bull Media House.
Despite being expelled from two schools and diagnosed with ADHD, I somehow ended up in a “sensible” career — with an international sales career for software and advertising brands, a mortgage on a nice apartment, and a BMW parked downstairs.
Surprise — these predictable benchmarks just made me miserable, empty, and overweight.
At 30, I sold everything and bought a one-way ticket to Sydney, Australia.
I started over as a junior copywriter — at both a trendy design agency and one of the city’s top CRO agencies — then moved to Bali a year later.
I bounced between Asia and Europe for a few years while I built my freelance business and made a tonne of interesting entrepreneurial friends from around the world, then settled on the Algarve coast of Portugal — with my girlfriend.
Our lifestyle’s built around fitness.
We have amazing adventure sports on our doorstep — and I spent a month working from a snowboard resort this winter.
Next, we want a second base — in Asia.
Take us through your setup
| Item | Model |
|---|---|
| Monitor | Philips 4K — 276E8VJS |
| Monitor light bar | Xiaomi Mi Computer Monitor Light Bar |
| Laptop | Apple MacBook Pro M1, Google Pixelbook Go |
| Audio interface | Audient EVO 8 |
| Speakers | iLoud Micro monitor speakers, Apple HomePod (Gen 2) |
| Headphones | Apple AirPod Max, Beats Fit Pros, AKG 371, Beyerdynamic DT990 Pro |
| Keyboard | Logitech K380 Mac |
| Mouse | MX Master 3S |
| Desk mat | Logitech Desk Mat — Studio Series |
| Chair | IKEA LÅNGFJÄLL |
| Desk shelf | IKEA ELLOVEN |
| Laptop stand | Twelve South Curve |
| Docking station | Caldigit SOHO |
| Web camera | Reincubate Camo, iPhone |
| Tablet | Apple iPad Pro M1 11-inch with an Apple Pencil |
| Smartphone | Apple iPhone 14 Pro, Google Pixel 4a |
| Charger | Apple MagSafe Duo |
| Smart clock | Lenovo Smart Clock 2 |
| MIDI keyboard | AKAI MPK Mini Mk 3 |
| MIDI controller | AKAI APC Mini Mk 2 |
| Lights | Nanoleaf Essentials Light Strip, Nanoleaf Essentials Bulbs |
| Camera | Panasonic G80 + 5 lenses |
| Drone | DJI Mini 2 |
I built this office in a small balcony room that’s connected to our bedroom.
It’s smaller than my last office build — but limitations often unlock better design.
The most important thing with a smaller build is to plan ahead and choose office furniture that maximises vertical and horizontal space — with respect for the layout and flow of the room.