Clean Monochrome Workspace in Düsseldorf, Germany

Name: André Grünhoff

Location: Düsseldorf, Germany

Occupation: E-Commerce Manager

Room size: 5,5 × 3,2 m (18 × 10,5 ft)

Cost of setup: $5K

Social media: Instagram

Hello! Tell us a bit about yourself

Hello! My name is André Grünhoff, and I’m an e-commerce manager specialising in design-driven brands.

Currently, I work at GRAU, a high-end lighting brand, where I oversee e-commerce operations, strategy, and growth.

My expertise lies in creating seamless, high-converting digital experiences by blending technology, design, and branding.

Before GRAU, I led e-commerce for Vetsak, a premium D2C furniture brand, where I developed a customised Shopify Plus experience and managed a large-scale website migration with an agency based in New York.

My journey into e-commerce started with a passion for digital experiences and design.

I founded my own e-commerce business early on, which gave me a deep understanding of both the operational and strategic aspects of running a brand.

Over time, I refined my skills in UX, conversion rate optimisation, Klaviyo-powered email marketing, and international expansion.

While I work for a company now, I always think entrepreneurially and thrive in independent, high-responsibility roles.

Beyond my full-time role, I’m building Shop Haul — a newsletter that curates and reviews unique, well-designed products from various industries, with a focus on Shopify.

It’s a project that allows me to combine my expertise in e-commerce, branding, and product discovery while sharing valuable insights with a like-minded audience.

I’m also passionate about the outdoors, particularly hiking, strength training, basketball, and spending time in nature with my dog.

Take us through your setup

My workspace is a curated setup that balances functionality, aesthetics, and comfort.

The key features include a large wooden desk, an ergonomic chair, and a dual-monitor setup that allows for efficient workflow.

Every item in my setup serves a purpose, from the mechanical keyboard that enhances my typing experience to the well-placed cable management system that keeps everything tidy and organised.

Building this setup wasn’t an overnight process — it took me several months to fine-tune everything.

Initially, I focused on the essentials: a solid desk, a comfortable chair, and a high-resolution display.

Over time, I added accessories that improved the experience, such as a monitor arm for better ergonomics and an improved lighting system.

The goal was to create a space where I could work for hours without fatigue while maintaining a sleek, minimalistic aesthetic.

The workspace is located in a room that offers a perfect balance between isolation and openness.

I chose this space because it allows me to focus without distractions while still feeling connected to the rest of my home.

The room itself has a neutral, monochrome colour palette, which complements the wooden elements of the desk and shelves.

I’ve also added some personal touches like artwork, plants, and decorative pieces to make it feel inspiring and unique.

One of the biggest challenges I faced was cable management — I spent hours figuring out the best way to route cables to maintain a clutter-free look.

Natural light is a key factor in my workspace, and I’m quite happy with it.