A title that doesn’t say much, but I try to explain my current position as “producing visual material that helps drive sales and win tenders”. Currently, I’m employed at one of the largest playground manufacturers in the world.
Do you know how you always hear people say millennials want jobs that make us feel like we’re doing something that matters?
Helping create happier and healthier communities through play is a message I can get behind.
August 2021 will mark six years since Lasse started working for a playground manufacturer as a 3D designer and visualiser. He's not looking to stop anytime soon. “Creating images just does something for me”
We live in a very visual world.
90% of information perceived by the brain is visual.
It’s one of the reasons why social media like Instagram is so popular. A really good image can sell a product or make you click that Follow button, without anyone having to say a single word.
It’s a challenging profession as what looks good is ever-changing, and a good looking image doesn’t necessarily mean a successful image. There’s a fine line between the two, and I don’t think I nail it every time.
I use a 3D rendering as my base and usually paint, mix and match photos on top of my render to get to where I want.
I like to tell people that I actually despise the look of 3D. But since I can’t draw, I need a base to get the perspective and lighting just right.
I’m like a digital Van Gogh, except worse and with both my ears intact.
In my spare time, I work on my photography. I recently bought my first new camera, a Fujifilm X-T4 and I've fallen head over heels in love with that thing.
I can’t seem to put it down. So I’m working on ways to turn my photography into a small side-hustle. Currently, I’m mostly using it for my Instagram, capturing textures and for 3D work.
I should probably get into shooting half-naked women, I hear that’s where the followers are.
The pandemic has made all my other hobbies almost impossible to do. So I’ve also picked up digital marketing as one of my projects — my Instagram and personal website being my two main areas of focus.
Nowadays, if you want to build your brand, you’ve got to have at least some marketing skills. With the popularity of the internet and social media, there’s a lot of noise out there.
The psychology behind standing out from the rest is super interesting to me.
One time I stumbled upon a blog post written by Andrew Kim — a designer now working at Apple.
He was reviewing the Nokia Lumia 920, the phone I had at the time. The way he talked about the design and product stuck with me. And besides being a brilliant designer, he also shot some amazing photos. They were super simple but resonated with me for some reason.
So when I moved in with my girlfriend this January, I decided to downsize and try to recreate a space where I could take the same kind of photos.
That way, I would’ve been able to mimic the simplicity and feeling that I used to get from looking at his website.
This is just a fancy way of saying I enjoy minimalism.
